Telfar is finally opening a permanent store in New York City.
On November 23, the brand behind the famous Shopping Bag (otherwise known as the “Bushwick Birkin”) will open the doors to its first-ever flagship store in Manhattan’s Soho neighborhood — right on the corner of Canal and Broadway in the nostalgic shopping grounds that once belonged to OMG Jeans. Those who know the block are familiar with its onslaught of luxury dupe sellers, many of whom carry counterfeit versions of Telfar’s own bags. So, upon move-in, Telfar is eager to prove that “there is still a difference between fake and real.”